What is Hearst?

 

Hearst is a multinational, mass media magazine company which is based in New York City, USA and with its 250 published editions, Hearst is one of the world's largest publishers. The lifestyle conglomerate company sells on average 4 million copies of their magazines monthly that attracts, on average 28 million readers which range from Men's Health to The Cosmopolitan and a wide range of other magazines. To zoom in on one of Hearst's subsidiary groups, Cosmopolitan (A lifestyle and Fashion magazine) has been seen to reach out to 4.3 million readers on average per month and is growing everyday. With the ideology of "Women on their journey to be the best" fellow readers will resonate with this and this is one key convention that attracts their wide, diverse audience. As a result this is a similar effect I will be striving to have in my end outcomes of my magazine covers. Hearst is made up of many diverse magazine companies in order to convey their ideology to their specific niche audiences that all have one thing in common. The desire to improve their life. Hearst provides tips and advice covering all different bases of life from health to travel as well as fashion and home decoration. There is an opportunity to subscribe or purchase a membership for your favourite magazine and to keep update with all news that is tailored to you and your specific interests. As a result, this keeps their readers loyal and with technological convergence it is efficient and online copies of monthly issues are available and are included within their subscription package. Publications are made in order to cater to all their audience regardless of age and gender so the covers are kept neutral and with a wide range of topics covered in order to interest a large amount of their audience, there is something for everyone.